Adyen × ROLLER — ROLLER Capital: Embedded Finance for Leisure & Entertainment Venues

Global fintech platform Adyen partnered with ROLLER — a software platform used by thousands of leisure and entertainment venues — to launch ROLLER Capital using Adyen's embedded finance infrastructure. Thousands of European and UK entertainment venues can now access fast, automated business loans directly inside their native venue management software, bypassing traditional banks. The partnership allows Adyen to capture a highly lucrative vertical SaaS B2B market while ROLLER adds a high-margin financial product to its platform.